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LANGHAM PLACE HOTEL LAUNCHES Q4 BRAND CAMPAIGN ON LIFESTYLE CHANNELS


6 October 2011

Dynamic lifestyle hotel, Langham Place, Mongkok, Hong Kong is gearing up for 2012 with a burst of energy by kicking off this year’s final quarter with its 30 second brand campaign appearing on luxury lifestyle channels Star World, a FOX International Channel and TLC, A Discovery Company, as it continues to inspire the luxury travel market with its vibrant take on true Hong Kong.

Riding on the strength of its reach to business and leisure jet-set via coverage on Cathay Pacific’s inflight News Channel and Short Features on Studio CX, the airline’s inflight entertainment hub, the hotel brings stimulating hospitality a step closer to travelers in the air, and in their down-time. The hotel’s Director of Communications, Ms Alka Datwani says, “We always look to take Langham Place, Mongkok, Hong Kong to new heights. Elevating the presence of our TVC to travelers in their homes where they’re unwinding and chilling out is a key strategy in engaging with our guests and making them feel a part of it all. Our hotel is all class combined with just the right amount of cool, and we believe the audiences of all the channels we’ve picked include the business and quintessential, stylish traveler with a modern outlook that we are ready to take care of when they check-in with us”.

The hotel has also selected strategic print platforms and online and social portals to reach out to the greater luxury travel market in the Asia Pacific region by launching its campaign throughout its key feeder markets, radiating Langham Place Hotel’s chic and vibrant vibe beyond its home city. Langham Place hotel’s brand TVC runs across the region during the autumn-winter season. For more information about the hotel, please visit: http://hongkong.langhamplacehotels.com,


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For media enquiries, please contact:

Langham Place, Mongkok, Hong Kong
Director of Communications
Alka Datwani
T: (852) 3552 3050
M: (852) 6398 6403
F: (852) 3552 3069
alka.datwani@langhamhotels.com

Communications Officer
Flora Fong
T: (852) 3552 3056
F: (852) 3552 3069
flora.fong@langhamhotels.com